Pure White Cologne

Inspired by the legendary colognes of the Regency and Victorian era, PURE WHITE COLOGNE is a scintillating fragrance of glittering freshness and stylish panache: CREED have orchestrated traditional and modern notes to produce a triumphant accord that is clear and clean, but profoundly tenacious. A masterpiece of 21st century perfumery, made possible by the legacy of 250 years of expertise combined with the innovative vision of Olivier and Erwin Creed.

PURE WHITE COLOGNE is for the assured man who is confident and comfortable in his style, relaxed and assured in his approach to life. A man who wears a fragrance lightly and confidently, as though it were designed for him alone. Drawing on formulae from their archives, CREED recreates a cologne that will enhance a gentleman’s aura and elegance but never overwhelm it. Beautifully understated, effortlessly charming, reassuringly masculine.

Classic top notes of Calabrian bergamot, lemon and grapefruit fizz like iced champagne and provide an exhilarating prelude to a dark green heart of bitter galbanum which contrasts excitingly with sweet pear and petitgrain. The rich, warm base blends CREED’s signature ambergris with white musks and rice powder, evoking the dandies and swells of Edwardian London and Paris.

The beautiful fluted flacon is of transparent clear glass with an octagonal stopper which covers a pump spray. It is embossed with Creed’s distinctive ostrich plume logo while the proud roster of Creed’s Imperial clients is picked out in gold beneath the label.