When the A-list find something special, they like to keep it to themselves. Maybe that’s why fans Madonna and Julia Roberts don’t shout about 246-year-old French fragrance house Creed. New Love in White, £48, is a mixture of white spring flowers, including hyacinth, magnolia, white lilac and white iris. “It’s quite fresh and light, and the soft base notes that emerge after a few hours are very sophisticated” creator and legendary nose Olivier Creed tells Grazia. Exclusive to Harvey Nichols until April.