Knowledge The House of Creed’s Guide to Perfume Expiration Longevity is essential to the craft of perfumery – from the enticing notes left behind as you glide through the room to the shelf life of your signature scent....
Knowledge How Fragrance Can Benefit Your Mental Well-being Have you ever marvelled at the way a certain scent soothes your soul while another uplifts your spirits? Our sense of smell is one of the most powerful senses we...
Knowledge A Guide To The Perfume Pyramid From The House of Creed Envisage the architecture of your signature scent: perhaps the fruity opening notes of lemon and apricot give way to a heart of fresh jasmine – or perhaps warm vanilla dries...
Knowledge The Art of Fragrance Layering Leading Creed Trainer and Perfume Expert, Eva Carlo, unveils the art of fragrance layering, what it is, how to find a new, bespoke fragrance and why at Creed we refer...